Neighborhood x Neighborhood Initiative

Neighborhood x Neighborhood is a new initiative designed to support a vast range of restaurants, retailers, hotels, performing arts and culture venues across the five boroughs. By promoting different neighborhoods and businesses each month they hope to encourage the influx of visitors and tourists to explore the allure of NYC that extends past the well-trodden tourist spots in Manhattan. Hence, redefining the “New York” experience for visitors and locals alike; and disbursing visitor spending among local businesses.

Brooklyn Cupcake is honored to be one of the featured Williamsburg businesses featured this month.

To learn more about this initiative and featured businesses, check out this article:

http://www.etravelblackboardasia.com/article/89958/neighborhood-x-neighborhood-campaign-inviting-travelers-to-explore-new-york-citys-five-boroughs

 

BROOKLYN CUPCAKE Supports Women-Owned Businesses

Women relate more easily to the experiences of other women business owners. Training and coaching for women entrepreneurs is of utmost importance for success. On a monthly basis, Brooklyn Cupcake will feature a small women-owned business to inspire and prepare other women entrepreneurs who want to accelerate their business growth. We trust that our posts will move beyond motivational commentary to focus on the nitty-gritty specifics of business best practices and mistakes to avoid. It’s about women sharing with other women what works and what doesn’t work in small business. The most successful women entrepreneurs join multiple, diverse networks to learn from their industry contacts, meet customers and develop connections to expertise. Having a critical mass of women in these networks helps us gain credibility; hence, the importance of women entrepreneurs reaching out to other women and bringing them into these networks. Brooklyn Cupcake believes we need to dramatically transform women’s concepts of the future of their business- to move them into a place where they have the vision and the confidence to catapult their businesses to a whole new level. Supporting one another, we will thrive!

If you are a woman business owner or know a woman in business who should be featured, be sure to let us know.

Cupcakery Uses iPad vs. Register Equipment

After only 2.5 years, their Point-of-Sale Equipment, which cost them thousands of dollars, was outdated. Coastal Cupcake needed a more affordable solution that wouldn’t be as costly to upgrade so the two female entrepreneurs traded in their expensive register equipment for refurbished Apple iPads! Not only does the iPad save them equipment costs, it frees up counter space and electrical outlets, and saves paper!

Coastal Cupcake discovered a software company called, Pos LAVU, which created a custom cupcake software for their bakery. Thanks to a USB device that attaches to the iPad, customers can make credit card payments. Customers can choose to have their receipt emailed to them too. In
the future, Coastal Cupcake hopes to make the swiping technology portable on their iPhones when making deliveries.

Check out this video clip and article to learn more about Coastal Cupcake’s business decision and Pos LAVU:

http://www.wect.com/story/15036577/need-small-business-help-theres-an-app-for-that

Kudos to these innovative female entrepreneurs and fellow cupcakeristas!