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“We’re returning to things we’ve done in childhood, activities like baking, which gave us joy. It could be about the legacy of heritage. People are trying to hang on to a recipe that was sacred, that granny used to make.” Some believe it taps into recent trends towards traditional pursuits. We are baking, growing our own food, sewing and knitting.”

http://news.bbc.co.uk/2/hi/uk_news/magazine/8315245.stm

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