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Something I learned early on as an entrepreneur and small business owner is that starting and maintaining a successful business depends on how well you understand and tell your company’s story. It sounds overly simplistic. Still, identifying and staying true to your new company’s story creates the foundation for a strong and healthy business.

Read the article and learn great tips: http://www.businessweek.com/smallbiz/tips/archives/2010/11/good_business_starts_with_your_story.html