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This past Summer, our very own Brooklyn Cupcake girl, Cynthia Clifford, and her family were crowned Scholastic Parent & Child’s 2010 “Family of the Year.” The National Milk Mustache “got milk?”® Campaign joined forces with Elisabeth and Tim Hasselbeck and Scholastic’s Parent & Child Magazine to find the “Family of the Year” – a nationwide search to find strong families who make a difference in their homes, schools, and communities. With nearly 90,000 entries received, the first-prize winners – the Clifford Family – was featured in the June/July 2010 issue of Scholastic Parent & Child alongside the Hasselbecks’ Milk Mustache ad. Would you believe they are listed under the “Milk Mustache Celebrities” right between Taylor Swift and Jennifer Hudson?!

The Cliffords’ inspiring efforts to give back to their community made them a perfect choice to be named the 2010 “Family of the Year.” Michael is a 14-year veteran of the NYC Fire Department, and Cynthia is a Bilingual Early Childhood Special Instrutor who works with underprivileged and underserved special needs children. Outside of their jobs, the couple is committed to making a difference with their two children. The Clifford’s are involved in their tight-knit beach community, working on local beach clean up, painting over graffiti and planning local events to raise awareness about Spinal Muscular Atrophy (SMA). The youngest Clifford’s- Aidan, 8 and Nina, 7 – are philanthropists in their own right, having launched a holiday gift drive for special needs children during the 2009 season.

Most recently, the Clifford’s worked with their community and the Wounded Warriors Project -a nonprofit that seeks to raise awareness of the needs of wounded veterans of the Iraq and Afghanistan wars. The family and dozens of their neighbors opened their homes to the vets, most of whom are amputees, for a weekend of waterskiing, scuba diving, and kayaking with the assistance of disabled-sports experts.

The Hasselbecks wrote the foreword to a custom storybook inspired by the Clifford’s entitled, The Giverbacker Parade, which communicates the importance of family and community service and features stories from real families making a difference, selected from the thousands of contest entries received as part of the “Family of the Year” initiative. Download your copy here.

Click this link to see exclusive behind-the-scenes footage from the Family of the Year’s Milk Mustache Ad Shoot: http://www.whymilk.com/celebrity/family_year

Enter for your chance to be named the 2011 Scholastic Parent & Child Magazine, Family of the Year! Visit: www.scholastic.com/familyoftheyear to enter today!

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