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Skechers is sending a clear message to girls: You’re never too young to start hating your body. They even targeted our beloved cupcake! Girls are Sugar N’ Spice and everything nice. LET THEM BE GIRLS!!!!

Ads for these shoes have run on networks such as Nickelodeon and Cartoon Network, and are clearly geared toward girls as young as pre-school age. Women have plenty of time to be targeted for their weight throughout their lives. Premature-self-loathing issues aside, according to Chiropodist Hillary Brenner, “These shoes are designed to throw us off our normal gait pattern and are not designed for children. I wouldn’t recommend these for growing feet.”

Bad idea, Skechers! Check out their video below: